Bonita Springs, FL
Tesla Energy partnership. Hurricane-tested. Value-proven.
How It Started
Noam Mitchell, PrimeBid's founder, saw something others missed—the potential to build homes that generate their own power from day one. In 2021, he reached out directly to Tesla Energy.
Southwest Florida's abundant sun, rapid growth, and rising energy costs made it the perfect pilot market. Tesla responded with an opportunity to pioneer integrated Solar Roof home construction.
What started as a conversation became 14 homes, three Tesla certifications, and zero hurricane damage.



2021
First outreach to Tesla Energy
14
Solar Roof homes completed
Only
FL builder with dual certification
Vanessa shares her experience living in an El Dorado home with Tesla Solar Roof.
14
Homes Built
8 solar, 6 shingle
1,800 SF
Home Size
4BR / 2BA each
+9.02%
Value Premium
Solar vs shingle
Zero
Hurricane Damage
Solar roofs
Explore every detail of this custom estate
Data-Driven Results
We built 14 identical homes in El Dorado Acres. The only difference? Six had traditional shingle roofs, eight had Tesla Solar Roofs. The market spoke clearly.
6 homes built
Price Range
$550K – $700K
Average Sale Price
$647,038
8 homes built
Price Range
$625K – $770K
Average Sale Price
$705,488
Based on actual sales data from El Dorado Acres, Bonita Springs FL (2022-2024). All homes were 1,800 SF, 4BR/2BA with identical specifications.
Just weeks after completion, Hurricane Ian made direct landfall on Southwest Florida. Category 4 winds. Catastrophic damage across the region. Our homes stood directly in its path.
6 homes
100%
Damage rate
8 homes
0%
Damage rate
While the rest of the neighborhood sat in darkness, Tesla Solar Roof homes had electricity throughout the multi-day outage. Refrigerators running. AC cooling. Phones charging. Normalcy in chaos.
In 2022, PrimeBid partnered with Tesla Energy to build 14 homes in Bonita Springs—eight with Tesla Solar Roofs, six with traditional shingle roofs. The result? A real-world case study proving solar roof value, validated by Hurricane Ian's direct hit just weeks after completion. Zero damage to solar roofs. 9% higher resale values. Power when the grid went dark.

Engineering and construction details
Quality construction with premium materials throughout
When Hurricane Ian hit, we had power the entire time. Our neighbors were in the dark for days. The solar roof just worked—through a Category 4 hurricane. We couldn't believe it. And knowing our home is worth more because of it? That's the cherry on top.El Dorado Homeowner